Impact PA Branding - Drew Colby

Impact PA is a day where attendees of LCBC collectively unleash generosity by going out and serving their communities. My role was to conceptualize potential branding packages.

DELIVERED

Merchandise
Branding
Social Graphics
Print Design

The goal of Impact PA is to have a church-wide day of service across all campuses, anything from helping out at a food pantry to paying for others gas at the gas station for an hour. We want to show up and show love towards each of our local communities.
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There was no previous branding to build or evolve from, total clean slate. Delivering three different concepts for the branding, I wanted all of them to be appealing to the base demographic of a middle-aged male in Pennsylvania without making it too gritty.